CLIENT

Lynda Kennedy

MY ROLE

Visual Designer

Web Designer

SUMMARY

Build a responsive website on Squarespace and design a brand refresh.

Lynda About.png
 

 PROBLEM STATEMENT

Lynda Kennedy needs a responsive website to improve her user experience on mobile and her SEO on Google.

Project Goals

01.

Build a website on Squarespace that allows her to update her content easily.

 

03.

Create consistent branding throughout client’s brand touchpoints.

02.

Refresh her branding to make it more fresh and modern.

 
Lynda Kennedy Research.png

Research Methods

Competitive analysis

 

Customer journey

 
information architecture.png

Information architecture

 
 

Brand Guidelines

The brand guidelines is a great tool to visually show the client her branding in once glance. This helped her create future posts on social media and emails that is consistent with her brand.

 
Lynda Kennedy Brand Guidelines.png
 

Before website redesign

Lynda Before.png

After website redesign

Learnings

Updating a website to make it more responsive can upgrade the user experience on mobile. Viewing and reading the texts on a non-responsive website was frustrating because as a user, I’d have zoom in and out. It truly makes a world of difference when the website is built for the mobile you’re using.

Also, building Lynda’s website was my first experience in creating custom code for a website. It was a great learning experience to see how CSS code can change the look and feel of the website.